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June 2008
Lender Lead Solutions announces plans to rebrand under the Senior Lending Network name
- 2008 -
January 2008
The Company announces its name change to World Alliance Financial
August 2007
The Company is acquired by KBC Financial Products and becomes a member of the
KBC Group, one of the largest banks in Europe.
July 2007
Lender Leads Solutions establishes LLS University to continue to educate professionals in the reverse mortgage industry.
- 2007 -
June 2007
The Company opens its Michigan National Sales Center
- 2006 -
2006
The Company changes its business strategy to focus on reverse mortgages and limits forward mortgage efforts
2005
Robert Wagner becomes spokesperson of the Senior Lending Network
- 2005 -
2005
Lender Lead Solutions is founded to provide reverse and refinancing mortgage leads to the
mortgage community.
- 2004 -
2004
Senior Lending Network is founded to educate seniors on reverse mortgages
- 2000 -
2000
Vertical Lend, Inc. is founded to assist financial professionals in originating
forward mortgages.
- 1994 -
1994
Mortgage Warehouse is founded as a retail mortgage broker

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The Senior Lending Network is a program of World Alliance Financial Corp. 3 Huntington Quadrangle, Melville, NY 11747. 1-800-562-6755. Arizona Mortgage Banker License Number 0907367. In California: Loans will be made or arranged pursuant to the Dept. of Corporations California Finance Lenders License. Illinois Residential Mortgage Licensee (# 5969) by the Office of Banks and Real Estate, Mortgage Banking Division, 310 South Michigan Avenue, Suite 2130, Chicago, IL 60604, (312) 793-1409. Missouri Residential Mortgage Licensee. Mississippi Mortgage Company Business. Exempt Mortgage Banker-NYS Banking Department. New Jersey (800) 562-6755 Licensed Mortgage Banker, NJ Department of Banking and Insurance. Licensed Mortgage Banker, Registered with the Pennsylvania Banking Department & Licensed pursuant to Secondary Mortgage Loan Act. This is not a commitment to lend. All restrictions apply. All rights reserved.